DDBWeb

Recognition

2009-06-18T18:45:21Z

Recognition Who’s talking about us and why. A sampling of e-prints, links and other cues

Nature of Marketing

2008-10-29T16:23:59Z

Nature of Marketing We live in a digital world where a small number of people – sometimes even one person – can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities. The Nature of Marketing is a unique perspective on how the connectivity and speed of digitally linked communities are replacing the rules of marketing with principles that are fundamentally different from anything before. Buy The Nature of Marketing at Amazon

More info about the book
Author Interview Author Bio Book Excerpt Fact Sheet Case Stories Videos Editorial Coverage

Interview with Chuck Brymer In the Frequently Asked Questions, Chuck covers the unique premise of his book. The questions probe the concept of swarm marketing, how the title was inspired by the nature of consumer behavior, why the future of marketing depends on engaging communities around your brand and how the book will fundamentally change your view on marketing.
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Author Bio CHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Chuck is one of the foremost experts on brands and marketing and has worked for many of the world’s most well-known and successful companies. Download full Chuck Brymer bio

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Book Chapter We are pleased to provide the Table of Contents and the first chapter of The Nature of Marketing. This is a great introduction for you to gain a sense of how social networking and Web 2.0 are influencing how we communicate and market.

Open publication

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Fact Sheet The Fact Sheet provides a detailed overview on The Nature of Marketing and its author, Chuck Brymer. Download Factsheet

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Case Stories The Nature of Marketing uses extensive case studies to explore the power of engaging influential consumer swarms. Four marketing cases from the book are provided here, each demonstrating how we have moved from monologue to dialogue in marketing communications and how we now need to connect with critical communities that builds loyal advocates whose influence exponentially expands a brand’s impact.

Brastemp: 'B Side campaign' case study
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Bud Light: Swear Jar case study
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Clorox: Dame Chocolate case study
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Philips Norelco: Bodygroomer case study

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Videos The principles of swarm marketing are based on engaging the voices that most influence their respective communities. Chuck Brymer speaks about swarm marketing, digital communities and influence in these three videos, part of his presentation to the ANA Annual Conference, Masters of Marketing in 2007. Q&A with Chuck Brymer on Swarm Theory

Chuck Brymer on Digital Communities

Chuck Brymer on Influence
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Editorial Coverage The marketing community continues to respond to the content and concepts outlined in The Nature of Marketing. Below are links to comments from recognized voices within the industry. On the PC, right-click the link and select "Open link in new window" On the Mac, command-click to open the link in a new window

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Fresh Stuff

2007-10-05T17:25:33Z

Sinfonia, Acupuncture, Mother, Swear Jar, Children See, Children Do, Mermaid, Crazy Horse Dunk, Moth

Work

2007-10-05T17:22:18Z

Bud.TV, Centraal Beheer, Clorox Dame Chocolate, Clorox Global Brand, Egypt Tourism, Hasbro Monopoly, Kosiuko Jeans, Philips Norelco, Unilever Marmite, Volkswagen Fox

Terms and Conditions

2007-08-30T14:10:46Z

Terms and Conditions This website, and all of its contents, are published solely for self-promotional, business-to-business purposes for the exclusive use of DDB clients, prospects and employees, and is not intended for the casual viewing or entertainment purposes of the public. DDB explicitly forbids the downloading or re-purposing of any text, audio, visual, programming or design data without prior written consent from DDB Worldwide. Recommended Site Requirements Internet Explorer 6+ Firefox 1+ Safari 1+ 1024x768 screen resolution 24bit color display Adobe® Acrobat Reader. Click here to download Apple Quicktime. Click here to download.

Press Current

2007-08-29T14:07:20Z

Press Releases - Current

Yellow Papers

2007-08-29T13:01:19Z

DDB Yellow Papers As a big believer in the power of creativity and ideas, DDB loves to share its new thinking. We invite you to visit this section time and again for our various publications. DDB will be providing its proprietary Yellow Papers, research reports, surveys, and other intellectual capital to further the debate on business communications. We are also really interested in your thoughts - so let us know topics you are interested in and we will do our best to be insightful, relevant, and valuable. Enjoy!

Please check back regularly, as more Yellow Papers will become available soon.

How We Do It

2007-08-28T18:09:32Z

How We Do It Before we describe "how we do it", it might be an idea to tell you what the "it" is. The "it" is the creative generation and execution of ideas that change the way people think about brands. Sounds simple, right? In theory, yes but in practice, marketing has become much more complex and leads us to How We Do It. The simple fact is - there is no one way to do it. How can you template a process when no two brands are alike, no two clients are alike, and no two consumers are alike? At DDB we are guided by playbooks, not rule books. Rigid methodologies minimize creativity. Paint-by-numbers gets you the same painting every time. That is not to say we do not have tried and true approaches to building and growing world class brands - we do. But rather than share our methodologies, we rather you spend time on the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions - basically get to know who we are. Nine times out of ten, companies like ours are chosen as partners based on chemistry. So we should meet and you can share your challenges and opportunities: we love to solve complex business problems, take away your worries, and have a lot of fun doing it.

DDB Cares

2007-08-16T17:25:20Z

DDB Cares Big hearts and big ideas are a great combination. At DDB we give back through our work and our people. We support the next generation through our talent programs -- sponsoring events, funding scholarships, offering internships and more. Our 200+ offices work within their local communities to have impact on relevant issues and opportunities. Our featured effort: The Looking Glass Foundations is dedicated to helping people with eating disorders. They came to DDB in Vancouver to find ways to change public misconceptions around eating disorders and to recognize them as the serious illnesses they are. The mixed-media campaign helped Looking Glass win the highly coveted British Columbia Association of Broadcasters Award – a gift of $1 million in broadcast media – and went a long way in achieving their goal.
StART Society, the brainchild of Datuk Vincent Lee, Executive Chairman of Foetus International, was formed to nurture and cultivate creative talents amongst children of the less fortunate. The society organizes and conducts structured and continuous programmes by providing art, music, drama, dancing and performing arts classes to underprivileged children from various shelter homes and orphanages. StART provides these kids with consistent coaching, learning and mentoring in the different disciplines where lessons and workshops are delivered by talents and professionals from creative industries, including prominent corporate business heads from the Foetus Group. E-brochure | Website | Blog | Facebook Group

Awards

2007-08-16T14:19:59Z

Why we believe in awards DDB was founded on the belief that creativity is the most powerful force in business. Creativity is in our DNA. It is the most important contribution we can make to our clients' success. Consistently ranking among the most-awarded networks confirms our claim to worldwide creative leadership. But winning awards also makes us feel good. It makes our clients feel good too. And when we feel good, we work better. Check out our recent winners at the industry's top shows.

DDB is very proud of the recognition we have received for our work, both in terms of creativity and the effectiveness of our communications. The Effie Awards we have received for marketing effectiveness are possibly the most objective measure of results and our track record is impressive. Over the last 15 years, DDB has won over 90 Effies, 17 in the past two years alone. In 2006, DDB London was also named Effectiveness Agency of the Year by the IPA in the UK, one of the most rigorous effectiveness competitions in the world. The creative accolades we have received are equally impressive. Cannes recognized DDB for the most Grand Prix awards in the 50 years of International Advertising Festival, an acknowledgment of the agency's notable creative achievements, which have also included:

1988 - 2007 Most Cannes awards of any agency worldwide
1998 DDB receives Advertising Age's first Global Network of the Year
1998 DDB receives Clios' first Agency Network of the Year award
1999 Cannes names Volkswagen "Snowplow" best commercial ever
2003 DDB named Global Agency of the Year by both Ad Age and Adweek
2004 Gunn Report names DDB Most Awarded Agency Network in the World
2004 DDB named Global Agency of the Year by Adweek
2005 Adweek names Tribal DDB Interactive Agency of the Year
2005 & 2006 Gunn Report names DDB World's Top Network in Europe
2006 Creativity magazine ranks DDB number one of agency networks
2006 Tribal DDB most Awarded Digital Agency at the IPA Effectiveness Awards
2006 Ad Age names Philips Norelco, Shaveeverywhere.com Digital Campaign of the Year

In its 1999 Advertising Century edition, Advertising Age named our founder, Bill Bernbach, "the single most influential creative force in advertising history..." and the "...hands down winner for devising the creative yardstick by which most advertising today is measured." Among the 100 top executives who have shaped the course of advertising during the twentieth century, Bill Bernbach was number one, according to Advertising Age. Also on the list were DDB's Keith Reinhard, Helmut Krone, Bob Gage and Phyllis Robinson.

Bill Bernbach said

2007-08-14T18:19:46Z

Bill Bernbach, the legendary founder of Doyle Dane Bernbach, ignited the creative revolution and changed the world of communications and business forever. He was a philosopher, a scientist, a humanitarian. And his influence was felt well beyond the world of advertising. As our industry faces a new creative revolution, Bernbach's ideas and keen insights into human nature may be more relevant than ever. His timeless words have inspired thousands of creative men and women around the world. They have the power to inspire many more.

Download PDF of Bill Bernbach's quotes.

Careers

2007-08-14T17:35:23Z

Careers An introduction to DDB DDB Profile Testimonials Diversity DDB is only as good as the people it employs. You need a place where your ideas are heard, take shape, and have impact. Together we can change how people think about brands. We are creators of the ideas that have and will continue to change the world. Come measure yourself through creativity and humanity. We believe in what we do and are looking for people who fit but who do not conform. If you are passionate, persistent and fun to be with… …come work with us. Please select the region and local office to search open positions and apply:

AN INTRODUCTION TO DDB What is our fight? To demonstrate day after day that

Where are we? More than 200 offices in over 90 countries

Where does DDB come from? We come from pioneers and originators. We have taken risks and challenged ourselves to make the changes we want to see in the world. Ours is not a job – it is a commitment, a passion, and a quest. We honor this proud history and use it as a platform to propel ourselves to a new place of leadership and influence.
What do we do? We create remarkable ideas that build influential brands. The people at DDB represent a worldwide collection of talent, cultures and ideas united by the power of insight and creativity. We uncover the new, the relevant, and the different to capture imaginations around the world. We drive demand and we create desire. We drive consumption and we create advocacy. Link to Fresh Stuff

What are we like? We are inquisitive, intuitive, and inclusive. We strive to change the world. We define and measure ourselves through our Creativity and Humanity.
Why are we remarkable? We are creators of ideas that have and willcontinue to change the world. We believe in what we do. We believe we can have a fun time doing it.
Who are we for? We work best with challengers that think big, and leaders that are agile and open to reinvention. We are for recognizing and nurturing talent. Talent needs freedom. Freedom from fear to allow minds to stay open to the natural flow of ideas. Freedom to fail so we can be daring and take risks that stretch our development. Freedom from chaos to remove uncertainties and lead with conviction. Freedom to be ourselves individually and as a collective with shared values and beliefs. We believe in excellence. We are for working for the best, recruiting and retaining the best and for being the best in all that we do.
If you are …come work with us We need each other. DDB is only as good as the people it employs. You need a place where your ideas are heard, take shape, and have impact. Together we can change how people think about brands. We are looking for people who fit but who do not conform.
DDB PROFILE DDB Worldwide flyer
Download it to familiarize yourself with DDB facts, figures and philosophy. DDB Four Freedoms
TESTIMONIALS Why work at DDB? Learn some of the many reasons why by clicking on the links below Veronica Parker Testimonial

Jason Way Testimonial

Why DDB?
DIVERSITY Diversity is important for our culture and industry. At DDB, we bring together talent from different backgrounds that will develop better creative work and reflect consumer demographics. This proactive commitment to diversity makes DDB the destination agency where the best people want to work and who every client wants to work with.
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Culture

2007-08-14T17:30:24Z

Culture People DDB is a worldwide collection of talent, cultures and ideas united by the power of creativity. We have grown to over 14,000 people in nearly 100 countries, yet we share a collective personality. We are passionate about our craft and pursue excellence in all that we do. Last, but not least, (we think), we are fun to be with. Values Our values of Creativity and Humanity have guided a culture that inspires powerful creative collaboration across borders, across disciplines to provide creative business solutions. Talent Talent is rare, hard to identify, and tough to leverage in its raw state. To realize the potential of our people, DDB is committed to recruiting and growing people with diverse talents who fit, but do not conform. Catalyst Catalyst, our learning program, enables employees from around the world to learn from each other, to share vast experiences and expertise, as well as to draw from external resources. Catalyst offers a network-wide intranet, proprietary courses, seminars and round-tables. Most courses are authored, shaped and taught by our own thought leaders.

Roots

2007-08-14T17:15:36Z

Roots Where We Come From In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and instead start conversations that lead to action and mutual benefit. This heritage tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we continue the revolution. Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business DDB's pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature We believe that great ideas come from keen insights and one good idea can propel a brand for years. Respect for the Customer DDB has long led the way by recognizing that brands are in the hands of consumers, not brand managers. Nothing is more important and relevant today.
Respect for Our World As influential communicators, DDB is in a position to use creativity as a force for good. As Bill Bernbach so eloquently put it, "All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." Click to learn more about Bill Bernbach.